DESCENTE.LAB's New HUNTING WORLD
More than half a century after its founding, a new project looking toward the brand's future is underway, partnering with Descente. The
Hunting World, with its classical and authentic worldview, and Descente, which champions functional supremacy and pursues minimalist and technical products. While these two brands may seem to have different directions, at the core of their manufacturing is a frontier spirit that constantly seeks new things, and an attention to detail.
More than half a century after the brand's founding, a new project looking toward the future of the brand has begun with Descente as a brand partner, launching as the "HUNTING WORLD CRAFTED BY DESCENTE.LAB" collection from the Autumn/Winter 2023 season.
Hunting World, with its classical and authentic worldview, and Descente, which champions functionalism and pursues minimalist and technical products. At first glance, these two brands may seem to have different directions, but at the heart of their manufacturing lies a pioneering spirit that constantly seeks new things, and an attention to detail.
"HUNTING WORLD CRAFTED BY DESCENTE.LAB" is not just a simple fusion, but a special line realized through the resonance of their beliefs and philosophies in manufacturing. While respecting the brand's identity and roots, this new collection, adapted to the times, not only fully embodies the craftsmanship that is common to both brands, but also proposes minimalist, functional, and timeless products.
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ABOUT DESCENTE.LAB
DESCENTE.LAB was established with the goal of creating new value through innovative ideas, based on the knowledge and technology cultivated at DESCENTE, which proposes high-quality functional beauty. Our aim is to create timeless products that will be cherished across generations, by developing next-generation solutions through a problem-solving approach. What we are creating is possibility itself. These are things that don't yet exist in the world, and things that could change the future. We don't stick to conventional ideas; instead, we look at the world from a new perspective, forging new paths as we move toward the future. With the concept of "a journey to discover possibilities," we are challenging ourselves to create products that go beyond imagination.
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