The innovation of Batten cloth

-Creation from Adventure and Perfectionism-

It goes without saying that Bob Lee's passion for adventure, extensive experience, unwavering love for nature, and steadfast life philosophy are also infused into "BATTUE CLOTH," which remains the core material in all Hunting World products. Therefore, in the following, I would like to shed light on this unique high-performance cloth and touch upon the background of its development and the secret story of its birth.

"In the 1960s, when I was active in Africa, everyone in the field used canvas bags without question. I did too, but I was actually disappointed that they didn't meet the needs of a safari," Bob recalls. Although canvas was durable, it lacked airtightness, and because it absorbed fine dust, which was unavoidable in the dry savanna and desert, it was difficult to protect the contents. Moreover, it was heavy and not waterproof, and the fact that it gained even more weight when it absorbed water and moisture was also a problem. "I wanted impact resistance and oil resistance because I was carrying precision instruments like cameras and film, and I also needed heat resistance to protect them from the scorching heat of Africa. But canvas bags lacked those functions. Also, a soft material was important. Because depending on what you put inside, you can freely change its shape and size."

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It was this hands-on experience in Africa that led to the creation of "BATTUE CLOTH." This extremely innovative material was made by applying dye and polyurethane coating to a specially woven nylon cloth, backing it with urethane foam, and then bonding it with nylon jersey. It was not only tough but also eliminated all the weaknesses of canvas listed above.

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The BATTUE Cloth, with its diverse array of functions, along with the durability, functionality, and usability of the products made from it, were repeatedly verified through Bob's field tests. Any deficiencies discovered were invariably addressed and improved upon afterward. These tests were meticulously conducted not only in the African savanna, the birthplace of this material, but also during expeditions in fog-shrouded, frigid high-altitude regions and deserts with extreme daily temperature fluctuations and intense sandstorms. This demonstrated that the "true capabilities" of BATTUE Cloth could be fully realized in all environments across the globe.

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If you look closely at Hunting World products, you'll notice that in addition to their high quality and excellent design, they have another major characteristic. They are classic yet simple, and their colors are primarily earth tones that blend in with nature without being garishly conspicuous in the outdoors. However, each product also embodies durability, and incorporates innovation throughout. And the material that best expresses this brand ethos, wouldn't you say, is "BATTUE LITE"?

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Even in the harshest natural environments, it is a unique material that consistently demonstrates a wide range of functions and excellent durability. Yet, its elegant and deeply refined texture unconsciously allows us to feel Bob Lee's profound love for nature and his unwavering passion for adventure. At the same time, we see the true essence of the Hunting World brand there.

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Endless love for nature

Materials provided by and cooperation from: World Photo Press

Life is Adventure

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冒険の始まり

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アフリカからユーラシアへ

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バチュー・クロスという革新

Interview Mr.Bob Lee

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自然への限りない愛

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製品への妥協なき眼差し

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ハンティングワールドの冒険世界 TOPへ

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ハンティングワールドの冒険世界 TOPへ